ConstrueMax is an emergency relief service specializing in fire and smoke damage, water and mold damage and other severe weather damage. Because the homeowner’s safety and comfort is ConstrueMax’s number one priority, the company needed an identity that was simple and dependable. Along with a new logo and branding, ConstrueMax wants to be relatable and comforting to victims of home disasters.
When meeting with affected families for the first time, ConstrueMax provides them with a simple drawstring bag filled with essential items at no additional charge. This helps to alleviate some initial stress and initiates the healing process, positioning ConstrueMax as a helping hand in times of need. While a kit containing all of the above items can be pricy, ConstrueMax provides varying combinations of the items depending on the severity and nature of each disaster. The complete kit is used as a pitch kit when presenting ConstrueMax as a potential partner to insurance companies.