In my experience, personal branding is the most difficult project to complete. I find I am always working on but never quite finished polishing my personal identity. My logo is simple – My name inside a box, with some letters extending to the edge of the canvas. I thought about this for a while – what I wanted my logo to represent, what I thought it meant. The representation is also simple: I’m a creative, constantly pushing boundaries, learning, developing, thinking outside the box.
My stationery system is letterpressed on matte-black art paper, completed by gold foil stamping. The design is simple, bold and literal, much like myself. A sketch journal letterpressed with the inscription “Stay Humble Hustle Hard” reminds me to never stop working and invites my clients to work with me and participate in the creative process.