Identity


Noah & the Whale is an indie-folk band from Great Britain who’s unique sound has captured the hearts of fans around the world. While the band members are young and adventurous, the old logo was tired. Utilizing a classic sans-serif in an unconventional way, the new logo successfully illustrates the uniqueness of the music and each of the band’s members while the ampersand abstractly suggests a whale. Through unique type treatment and simple graphics, Noah & the Whale is refreshed and allowed an effortless feel.

The limited edition vinyl is simple, showcasing the new logo with a spot UV gloss coating while the collective CD set is simple and elegant with each CD follows the one before it, as if telling the next chapter of the story. noah1 noah2 noah3 noah4