Palette No. 1 is a creative agency with a focus on Paper consumer goods including posters and greeting cards. Because of this, the identity and branding for the agency must be organic and print focused – down to the paper bags the products are packaged in. The origami lion plays to the paper-based aspect of the identity and the name “Palette No. 1” emphasizes paper as the primary medium of the agency. The business cards are letterpressed on a thick, uncoated black card stock and the notebooks and paper bags are recycled brown pressboard and paper.